We’re Gareth and Aaron. Husbands, travel-lovers, creative thinkers, and the founders of Sol Creative.
For more than 30 years combined, we’ve worked in communications, strategy, and training delivery across local government, the civil service, and agency environments. We’ve supported leaders, worked with private clients and navigated big organisational challenges.
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In 2026, we took a big leap of faith and launched Sol Creative.
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We were fed up of being the client. Sitting in meetings with creative partners feeling underwhelmed and like they didn't really get what it's like to be a public sector communicator. It comes with a unique set of challenges, and that needs both a creative mindset, but also real experience that can only be gained by working in the environment and leading teams of talented, creative people that are delivering against government priorities.
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Most agencies are brilliant at saying yes. Fewer are willing to stretch you, question you, or bring ideas you didn’t already have. And that’s what we always wanted. Partners who would help us think differently, not just execute a brief.
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Sol Creative exists to bring real creative thinking directly to the people who need it.
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We get under the skin of your organisation, challenge assumptions, and bring ideas that move you somewhere new. We believe creative work should never feel boxed in or one-size-fits-all. Instead it should be fresh, thoughtful, and tailored. Built around the people behind the brand, and capturing the spirit of the organisation.
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Whether we’re shaping big-picture brand strategy, designing standout content, or helping teams strengthen their communications, we bring a mix of strategic insight and hands-on expertise that we’ve refined over decades. We explore new angles, try new ideas, and encourage our clients to consider directions they might not have explored before.
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Most importantly, we take the time to understand each client’s unique goals and challenges. No two organisations are the same, so no two solutions should look the same either. Every project feels personal to us - because the people we work with matter just as much as the work itself.
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Sol Creative is more than an agency. It’s our answer to years of wanting better from our creative partners and our way to bring our experience to clients that can beenfit from it.
Meet Gareth
Co-Owner
Gareth started his career in local government, then moved into client-facing roles in 2023 and brought his experience into the private sector, helping organisations communicate with confidence and clarity.
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He’s since designed and delivered digital communications and social media training for teams around the world, making complex ideas feel simple, practical, and easy to put into action. Whether it’s running a 1-1 workshop or supporting a team, Gareth focuses on helping you reach your goals more effectively and use digital tools in a way that actually works.
Alongside training, Gareth specialises in client relationships and account management. He’s worked with a range of high-profile clients worldwide, including UK Government and Defence organisations, helping them build stronger communication strategies and a more impactful digital presence. Approachable, steady, and people-focused, Gareth is all about making clients feel supported from day one.
Meet Aaron
Co-Owner
Aaron’s career began straight out of college, working for a small business in the Forest of Dean selling shipping containers - an unexpected start that taught him how to communicate well, build trust and work closely with customers. In 2008, he joined the Civil Service, and that’s where his communications journey really took off.
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Over two decades, Aaron moved into senior communications roles across some of the UK’s most high-profile organisations, including 10 Downing Street, the Cabinet Office, the Department for Exiting the EU and UK Defence. Along the way, he’s led teams, shaped national campaigns, and developed deep expertise in social media strategy - helping organisations use digital channels to reach people clearly, confidently, and at scale.
Most recently, Aaron was Head of Campaigns, Channels and Content at Ofgem, leading a team of campaign, social media and design specialists. Together, they delivered major national campaigns to support energy customers across the UK - work that combined strategic thinking, creativity, and a real commitment to making information easier for people to understand.